May 14, 2018
I Made My First Million at 13. Here's My No. 1 Rule for Investing
Becoming a millionaire by 30 is a rare enough achievement, but Michael Cammarata did it when he was in his early teens.
Random Occurrence archive
Press
Preserved from the previous Random Occurrence website. Historical statements are shown as originally published.
May 14, 2018
The Unlikely Inspiration That Led This Entrepreneur From Boy Band Manager to Beauty Brand Co-Founder
How working with Big Time Rush inspired Michael Cammarata to explore the world of natural personal care.
March 20, 2018
Unilever Acquires Schmidts Natural Deodorant
The deal follows P&G's acquisition of natural deodorant brand Native.
March 20, 2018
Natural Beauty Enters the Big Leagues
Natural beauty products set up shop in the mass market.
March 20, 2018
Indie Deodorant Brand Schmidt's is Being Acquired by Unilever
A quick pit-stop ahead of your regularly scheduled beauty news: Unilever (the brand behind Dove, Suave, and Degree) announced that it will be scooping up the aluminum-free (and much-beloved) deodorant brand Schmidt’s, a month after Procter & Gamble (of Secret antiperspirant fame) added Native Deodorant to its family of products.
March 20, 2018
An All-Natural Portland Deodorant Brand Goes Big
Schmidt’s started in a Foster-Powell home. Now it’s got a massive factory and a Florida-based investor.
March 20, 2018
Schmidt's Naturals Launches In Over 2,100 Kroger Stores
The fastest-rising manufacturer of natural deodorant hits Kroger shelves and expands into all Whole Foods Market locations
March 20, 2018
Schmidt's Naturals Expands Product Offerings With A Collection Of Six Bar Soaps
Schmidt's Naturals is expanding their mission to provide quality natural alternatives to conventional personal care products by introducing their first non-deodorant product line extension—Schmidt's Bar Soaps.
March 20, 2018
Natural Industry Innovators Schmidt's Naturals And Edens Garden Partner To Launch New Fall-Inspired Deodorant Earth + Wood
Two of the natural industry's heroes, Schmidt's Natuals and Edens Garden, have joined forces to create a limited-edition, fall-inspired deodorant scent – Earth + Wood.
March 20, 2018
Natural Expansion
Michael Cammarata on how fast-moving Schmidt's is winning over deo customers and entering into new categories.
March 20, 2018
Unilever To Acquire Schmidt’s Naturals
More deal-making in the indie deo category.
March 20, 2018
Schmidt's Naturals and Edens Garden Collaborate on Deodorant
Deo company taps essential oil brand on Autumn-inspired offering.
March 20, 2018
How Schmidt's Naturals Made Deodorant In A Jar Fashionable
When entrepreneur Michael Cammarata was considering investing in Jamie Schmidt's natural deodorant, he was skeptical, after all the product was in jars with a popsicle stick as an applicator, but he only had to look at her customer base to understand he had found something unique.
March 20, 2018
Forget Avocado Toast: Millennials Are Flocking To Natural Deodorant
With an unorthodox marketing strategy and interesting scents, Portland startup Schmidt’s Naturals is getting millennials to embrace chemical-free deodorant.
March 20, 2018
Schmidt’s Naturals marks autumn with new scent
Natural deodorant maker Schmidt’s Naturals is marking the coming season change with a new scent. The company has teamed up with Edens Garden to create the new Earth + Wood scent.
March 20, 2018
Schmidt’s Naturals moves beyond deodorant with latest launch
Schmidt’s Naturals is bringing its mission of creating natural personal care products beyond its selection of deodorants.
March 20, 2018
Schmidt’s Naturals launches in Kroger stores, expands Whole Foods distribution
Natural deodorant maker Schmidt’s Naturals is growing its distribution.
March 20, 2018
Schmidt’s Naturals intros sensitive skin line with new scents
Natural deodorant brand Schmidt’s Naturals is expanding its portfolio. The company on Wednesday announced the introduction of its sensitive skin line of products, which includes three new scents.
March 20, 2018
Schmidt’s Naturals launches new deodorant scent amid growth
When Schmidt’s Naturals founder Jaime Schmidt started out making her natural deodorant in 2010, she did it in her kitchen and sold it at local farmer’s markets.
March 20, 2018
Schmidt's Naturals Launches Exfoliating Soaps in Six Scents
The bar soaps are the company's first non-deodorant product line extension.
March 20, 2018
Unilever Steps Into The Growing Natural Deodorant Segment With Purchase Of Schmidt’s Naturals
Unilever isn’t taking natural beauty lightly.
March 20, 2018
Executives Share Marketing Lessons Learned in 2017
The sociopolitical climate in 2017 called for brands and marketers to take a stance and increase efforts championing diversity.
March 20, 2018
Marketing Executives Tell Us How They're Championing Diversity
The sociopolitical climate in 2017 called for brands and marketers to take a stance and increase efforts championing diversity.
March 20, 2018
The All-Natural Hygiene Hype
The natural product industry is booming and showing no signs of slowing.
March 20, 2018
This Natural Toothpaste Comes In Charcoal And Coconut Flavors. Can It Take On Colgate?
Schmidt’s Naturals just launched a collection of unusually flavored toothpastes that boast superfood extracts and vitamins. Will consumers take the dental bait?
March 19, 2018
Big Beauty Is Buying Into Natural Deodorants
The companies that own Dove, Secret, and Degree are all getting in on the action.
