Case Study

Schmidt’s
Naturals

Schmidt’s having begun in humble farmers markets is now one of the most disruptive personal care brands on the market. It has spread like wildfire into thousands of retailers and has blossomed into a social media phenomenon with over 350,000 followers online. It is not uncommon to hear Schmidt’s alongside aging heavyweights P&G and Unilever as the brand makes innovative strides in their mission to become “the new face of natural” in a market increasingly saturated by natural products offerings. The brand’s staple set of natural deodorants have launched into store chains such as Target, Walmart, and Kroger in 2017 and can be found in retailers such as Whole Foods, Urban Outfitters, Natural Grocers, Meijer, Sprouts, and more.

  1. Forbes

    How Schmidt’s Naturals Made Deodorant In A Jar Fashionable (opens in a new tab)

  2. Happi

    Schmidt’s Naturals and Edens Garden Collaborate on Deodorant (opens in a new tab)

  3. Portland Monthly

    An All-Natural Portland Deodorant Brand Goes Big (opens in a new tab)

  4. Beauty Packaging

    Schmidt’s Naturals Launches Exfoliating Soaps in Six Scents (opens in a new tab)

  5. Happi

    Unilever To Acquire Schmidt’s Naturals (opens in a new tab)

  6. Racked

    Big Beauty Is Buying Into Natural Deodorants (opens in a new tab)

  7. Digiday

    Unilever-owned Schmidt’s Naturals is using AI to handle customer service (opens in a new tab)

  8. WWD

    Unilever Acquires Schmidts Natural Deodorant (opens in a new tab)

  9. Well+Good

    Indie Deodorant Brand Schmidt’s is Being Acquired by Unilever (opens in a new tab)

  10. Fast Company

    Forget Avocado Toast: Millennials Are Flocking To Natural Deodorant (opens in a new tab)

  11. WWD

    Natural Beauty Enters the Big Leagues (opens in a new tab)