Adventure Capitalist®

  • Consumer brands
  • CPG
  • Tech
  • Founder-led

Random Occurrence takes a stake in consumer brands and small to mid size companies.

02Criteria

What we look for

Founders, co-founder-led and small to mid size companies

Random Occurrence is actively investing in exciting new innovative companies.

Sales
$1M to $100M
Mainly
$5M to $25M
Sectors
From tech to CPG
  1. $1M
  2. $5M
  3. $25M
  4. $100M
Sales, log scale

03Portfolio

The brands

Schmidt’s deodorant sticks in assorted scents, laid out diagonally on a dark starfield

Featured brand

Schmidt’s Naturals

Schmidt’s having begun in humble farmers markets is now one of the most disruptive personal care brands on the market.

  • Personal care
  • CPG
  • Case Study
  • Schmidt’s

    Our task was to give Schmidt’s products a strong brand presence to confidently move out of the farmer’s market and into traditional retail.

  • 2017

    Unilever bought Schmidt’s Naturals

  • Alexander

    An AI platform piloted to handle Schmidt’s Naturals’ customer service, across social channels and email.

    Digiday, 2019(opens in a new tab)
  • Store chains, 2017

    • Target
    • Walmart
    • Kroger
  • Also found in

    • Whole Foods
    • Urban Outfitters
    • Natural Grocers
    • Meijer
    • Sprouts

04Thinking

Unconventional thinkers

A different kind of investor seeks unconventional thinkers for long-term investment.

Sponsorship

We are looking for projects to sponsor: charitable or strategic support for work that is, or could be, open source.

Submit your project

05Giving

Philanthropy

For us life is about giving and being able to help others when the opportunities arise; to that extent we make it high priority to pay it forward.

Random Occurrence gives to:

  1. Protects the ocean, waves and beaches through a grassroots network of volunteer chapters, working on clean water, plastic pollution, coastal preservation and beach access. Founded by surfers in Malibu in 1984.

  2. Brings breast health education to young people through art, events and self-check tools, to lower breast cancer risk. It began in 1999 as an art project.

  3. An international Christian church and charity that meets basic needs without discrimination: food, shelter, disaster relief and addiction recovery, in more than 130 countries.

  4. HIV testing, housing, education and advocacy in Portland, Oregon, since 1983, along with its Prism Health clinics for LGBTQ+ primary and behavioral health care.

  5. A global, community-centered conservation organization founded in 1977. It protects chimpanzees, other apes and their habitats, and runs Roots & Shoots, its youth program, in dozens of countries.

  6. A Christian relief ministry founded in Spring Lake, Michigan, in 1980, that refurbishes and ships medical equipment and health supplies to hospitals and missions around the world.

06Lab

Marcia // In development

Coming soon

Marcia

The AI that adapts to your work.

Before Marcia: Alexander, the AI piloted for Schmidt’s Naturals’ customer service. Digiday, 2019(opens in a new tab)

07Submit

Investment for companies, sponsorship for projects

Two doors, two kinds of support. Companies apply for equity investment. Projects apply for sponsorship: charitable or strategic, never equity. We read submissions and reach out when there is a fit.

  • Investment

    A company

    What we look at

    Terms
    Equity investment
    Sales
    $1M to $100M
    Mainly
    $5M to $25M
    Sectors
    From tech to CPG
    Who
    Founder-led, small to mid size
    Apply for investment
  • Sponsorship

    A project

    What we look at

    Terms
    Sponsorship, not equity: charitable or strategic
    Source
    Open source, or could be
    Ask
    A sponsorship, a dev team, hosting, compute, tokens or mentorship
    Fit
    Aligned with Random Occurrence’s goals
    Links
    Public repos and demos only
    Apply for sponsorship