Indie Deodorant Brand Schmidt's is Being Acquired by Unilever

A quick pit-stop ahead of your regularly scheduled beauty news: Unilever (the brand behind Dove, Suave, and Degree) announced that it will be scooping up the aluminum-free (and much-beloved) deodorant brand Schmidt’s, a month after Procter & Gamble (of Secret antiperspirant fame) added Native Deodorant to its family of products.


Schmidt's Naturals Expands Product Offerings With A Collection Of Six Bar Soaps

Schmidt's Naturals is expanding their mission to provide quality natural alternatives to conventional personal care products by introducing their first non-deodorant product line extension—Schmidt's Bar Soaps.


Natural Industry Innovators Schmidt's Naturals And Edens Garden Partner To Launch New Fall-Inspired Deodorant Earth + Wood

Two of the natural industry's heroes, Schmidt's Natuals and Edens Garden, have joined forces to create a limited-edition, fall-inspired deodorant scent – Earth + Wood.


How Schmidt's Naturals Made Deodorant In A Jar Fashionable

When entrepreneur Michael Cammarata was considering investing in Jamie Schmidt's natural deodorant, he was skeptical, after all the product was in jars with a popsicle stick as an applicator, but he only had to look at her customer base to understand he had found something unique.


Forget Avocado Toast: Millennials Are Flocking To Natural Deodorant

With an unorthodox marketing strategy and interesting scents, Portland startup Schmidt’s Naturals is getting millennials to embrace chemical-free deodorant.


Schmidt’s Naturals intros sensitive skin line with new scents

Natural deodorant brand Schmidt’s Naturals is expanding its portfolio. The company on Wednesday announced the introduction of its sensitive skin line of products, which includes three new scents.


Schmidt’s Naturals launches new deodorant scent amid growth

When Schmidt’s Naturals founder Jaime Schmidt started out making her natural deodorant in 2010, she did it in her kitchen and sold it at local farmer’s markets.